Amid the very stylish re-fit of the town’s new deli – Rosie’s Larder – is a very familiar face. Denise Flint worked in the predecessor shop for almost 17 years with the proprietor Philip Seldon before his death last year.
After 13 years building up and running a large and successful wholesale fine foods business north of London, Caroline has sold up, moved west and opened her own shop. “It’s just lovely to have bricks and mortar and sell directly to customers rather than be in the office dealing with chefs and buyers,” she said.
“To be truthful I always wanted to have a deli but could never find the time as the business grew.”
Caroline is well aware how much of a loyal following the Larder had in its heyday. “We’re bringing back as many of the old favourites as we can, as well as new lines such as Tracklements chutneys and Olives et Al from dorset,” she said.
And, guess what? Haystack cheddar is still available and popular as ever. “Our biggest seller in the cheese range, by far,” confirmed Caroline.