Powerpoint & Coffee is a wry look at the marketing business by Wellington resident Mike Pollak , a first-time author but with 30 years at the commercial coalface, promoting everything during his career from Turkish Delight to Taunton Cider.
It would be unfair to describe Mike’s view as cynical, he’s still highly enthusiastic about his current role promoting organic cheese to the US market. Perhaps wary and a touch weary of some of the industry’s sillier fads would be a fair description.
“Many books on marketing can be quite pompous, technical and a bit dry,” said Mike. “I hope that people find Powerpoint & Coffee is the perfect antidote with its down-to-earth and humorous perspective.”
His wife Donna was a touch more direct. “Now he admits what I always knew – that most of his days at the office were spent eating and drinking,” she said.
His book is on sale via Amazon, Waterstones and WH Smith at £6.99
One Amazon reviewer had this to say about Mike’s book. “A fantastically, entertaining book that all marketing professionals need to read. It takes a light hearted look at the job which has you laughing out loud whilst recognising A LOT of truths”