Wellington’s many independent traders have collaborated to make the town centre particularly welcoming this year ahead of Small Business Saturday on 3 December.
Shoppers in Wellington this week have discovered streets brightly illuminated by the town’s independent traders’ windows. In Mantle Street, Fore Street, High Street and South Street shop windows have enhanced the shopping and browsing experience of both local people and visitors. South Street traders and landlords of The Green Dragon had their own ‘switch-on’ last Saturday at the end of the Street Fair.
Clare de Ruyter, co-owner of South Street’s Cheese and Wine Shop said, “For the town’s small businesses this year’s effort isn’t just about making money; it’s about making Wellington an attractive place to visit and to do Christmas shopping – a kind of community service if you like. The Street Fair was a great idea and people supported it – even when the rain fell.”
The Emporium Somerset in Mantle Street is listed in Small Business Saturday’s top 100 small businesses for the UK. Co-owner Cato Cooper said: “We’re absolutely thrilled to make the list of top 100 businesses in the UK, but it’s not just about us, it’s about every small business in the town and area and getting behind them. It’s companies like these that are the backbone of the British economy. Anyone who shops with us knows they are helping to support not only us as a small business but our traders too, whose products we wouldn’t be able to do without.”
Small Business Saturday is the UK’s most successful small business campaign, now in its fourth year. Last year saw £623m spent with small businesses across the UK on Small Business Saturday, an increase of £119m or 24% on the previous year.
The campaign trended at number one in the UK on Twitter on the day with more than 100,000 campaign-related tweets being sent. More than 75% of local councils supported the campaign, giving considerable national reach into communities.
Campaign Director, Michelle Ovens, said: “The British public has a great affection for small businesses and we continue to see that grow year on year. Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK.”
Small Business Saturday on Saturday 3 December provides an ideal opportunity for shoppers to enjoy the festive feel of Wellington own centre ahead of the official lighting of the Christmas illuminations in the evening.