A ‘eureka’ moment and entrepreneurial skill has brought a forgotten corner of the town centre back to colourful life. ‘Sugar Rush’ in North Street opened just before Christmas in a former pizza shop left virtually derelict after being ravaged by fire in 2013. Following substantial rebuilding it opened as a sweet shop in December.
Clare England, who co-owns the shop with her partner, Lenny Packman, explained: “It started basically because Cloud Nine had closed and it was the only outlet in the town which sold loose sweets. I saw a gap in the market and discussed it with friends who thought it was a good idea. There was no competition, no-one stepping on our toes so we thought, “Let’s go for it!” There was also this empty shop in the right place.”
Clare already owns ‘Loose Ends’ hair salon in White Heart Lane so ‘Sugar Rush’ is supervised by Lenny’s Mum, Hilary Packman. She said, “It’s really improved this corner of the town having the shop here and more people are coming down North Street now. And once Weatherspoons has moved into the Old Town Hall and Corn Hill comes back to life it will make such a difference to this part of Wellington. The shop has done really well so far. Obviously our busiest time is when schools come out but we get people coming into the shop all the time.”
‘Sugar Rush’ is a bright, attractive – and unique – addition to the town’s retail outlets and is a tribute to its owner, a former Court Fields Community School pupil who has become one of the town’s employers. Clare has no plans for expansion at present but who knows when she will have another good idea?