Members scented success when Wellington Business Association visited JW Blooms to be shown around a fast-growing business.
Jan Waters began growing flowers in 2007 on a small allotment in Rockwell Green. She sold her first crop of cornflowers in farmers markets. JW Blooms now has several acres and two large polytunnels near Milverton.
Eight years on the company’s market is now focused on weddings, bouquets and floral displays for brides who want cottagey, authentically British flowers for their big day.
“One bride said she wanted to arrive in church carrying her flowers looking as if she had walked through a meadow and picked them on the way,” explained Jan. JW Blooms will supply 50 weddings this year, up from three just five years ago.
As well as learning horticulture along the way, Jan has taken a floristry course. “I get by but I’m really more into growing. My colleague Amanda is the real florist here,” she admitted.
Inevitably this is a distinctly seasonal business, both in terms of weddings and flower-growing. “The summer is very tough with 16-hour days very often on a Friday and Saturday,” said Jan. “My big challenge is to try and diversify a little and spread the workload across the week.”
With that in mind JW Blooms is now opening the flower field on Sunday for coffee, cake and sales 10.00am -2.00pm. More details and directions at www.jwblooms.co.uk