Welcome to Chandni Chowk, the newest shop on Wellington’s increasingly diverse High St. It sells a huge range of hand-printed textiles from India and Bangladesh and has other shops in Exeter, Bristol and Barnstaple – where the company began with a table-top stall in the Pannier Market 36 years ago.
Until last week Taunton would have been on that list of towns but Chandni Chowk has moved to Wellington after 21 years in the Riverside pedestrian shopping complex next to the Brewhouse.
“Taunton was just becoming impossible because of the problems with traffic and parking,” said manager Geraldine Field.
“It’s already busier than the other shop and we’ve only been open less than a week. Sales are up and people seem very pleased that we’re here.
“It’s very clear that Wellington is on the up and Taunton is going downhill,” said Geraldine, who can take an impartial view having lived on the Blackdowns for many years.
The shop name is borrowed from the famous Chandni Chowk street market in Delhi and means “shiny, silver, bright” in Hindi. The concept of “fair trade” and ethical goods has been built into the company from its earliest days.