Local cider-maker Sheppy’s has secured a listing for two of its new premium craft ciders with Tesco.
Shoppers at the supermarket giant across the country will now be able to buy 330ml cans of Vat 14 Classic Cider and Vat 07 Cloudy Cider named after the two 100 year-old oak vats which have been used for generations to mature Sheppy’s craft ciders at the family’s Three Bridges cider farm just outside Wellington.
Sheppy’s has been making cider for more than 200 years and is one of England’s oldest cider producers but the new products mark two firsts for the business: it is the first time Sheppy’s has produced cider in a can and the first time it has secured a UK-wide listing with the UK’s biggest supermarket.
Tesco’s already stocks 500ml bottles of Sheppy’s award-winning Vintage Cider and Original Cloudy Cider.
Master of Cider David Sheppy, the latest generation of the Sheppy family to have managed the business, said, “We’re delighted to have secured this listing with Tesco. It’s an exciting step for the brand. The launch of our contemporary cans came after a strategic rebrand last year where we unveiled a new-look bottle design as well but our cider stays true to our traditional craft cider-making roots and heritage.”
Tesco has been working with Visit Somerset to promote the wealth of food and drink producers in the county. Visit Somerset’s Chief Executive, John Turner, said, “We are delighted that Sheppy’s products will now find a UK-wide market. Somerset has a wealth of quality local produce but the county is famous for its ciders so it is fitting that these new product lines are helping to fly the flag for Somerset across the UK.”
The listing was officially marked by David Sheppy, Rhodri Evans, Tesco’s Local Communications Manager, John Turner and invited guests on Tuesday 17th April at Sheppy’s Cider Farm.