Shop local! That’s the message of a pre-Christmas poster campaign launched at the weekend by the Wellington Business Association. Every independent retailer has been given a Totally Locally Christmas Manifesto to display in their window.
With messages like: Visit Your High St Baker, Buy Gifts Made by People in the Area, Grab a Brew from an independent Café, the poster pushes ways to benefit the local economy and the community.
“People are spending extra money at the moment. If we can spell out a few reasons to keep a larger slice of that expenditure within Wellington it has to be a good thing,” said WBA chair Keith Wheatley.
“Every visitor can see that independent businesses are what makes our town distinct and successful. Extra turnover in the run-up to Christmas is important for them to survive the flatter months of January and February.”
As the poster (printed and donated by Carly Press) says: “Be proud you’ve supported your community. Because when you do your local economy grows, and your town becomes a better place to live. Which makes a great present for everyone!”