The NHS needs new blood donors to play a crucial role in its recovery from the pandemic.
Until recently, the NHS intentionally relied on existing donors to fill the majority of appointments because they were far more likely to make a successful donation – a vital measure to make every donation count – while social distancing reduced available chair space.
Alongside the natural lifecycle of blood donors retiring every day, this led to the community of active donors shrinking to its lowest level since 1996.
Now, as life returns to normal and with fewer people donating regularly, the NHS needs an unprecedented 100,000 new donors to register and donate blood by spring to achieve its biggest-ever annual recruitment drive.
Helen Duggan, Assistant Director of Donor Campaigns at NHS Blood and Transplant, said: “Maintaining a safe and regular supply of blood to hospitals is our top priority.
“Through the most critical time of the pandemic this was achieved thanks to a loyal club of existing donors – the smallest of the 21st century.
“As hospitals catch up on routine care, we are facing a critical crossroads to meet the rise in demand for blood and are appealing for new donors to step forward and join this amazing group of lifesaving people.
“We need 450 new donors every day to help meet the needs of patients right now and in the future. Please join this amazing club today and book an appointment to be part of the NHS recovery.”
Register today and book an appointment by visiting www.blood.co.uk, downloading the GiveBloodNHS app or calling 0300 123 23 23.